Thanks for linking to my article! The real strength of a Tundra is to stack evergreen tropes on top of each other to generate excitement for a launch. They tend to launch in very short bursts with a lot of recovery time. The recovery time and audience building time before and after a launch are even more important than the launch period. Tundras tend to burn through subscribers faster than any other ecosystem because of the hard push of their launches, so they need to be critically focused on audience building during the building period.
We have not released our new findings, but for tundras, they really need to have a secondary ecosystem to create a flywheel for their work, either a Grassland content marketing strategy or a Forest community strategy. Otherwise, they are just a sales funnel with nowhere to send people to build a flywheel.
That’s not what an ecosystem is. An ecosystem is the way you make money for your business. A platform is not an ecosystem. It is all one ecosystem. The twitch thing can be done for any ecosystem. A grassland or a forest as a secondary ecosystem, not a platform.
Almost everyone does. We only released this methodology 3 months ago
Thanks for linking to my article! The real strength of a Tundra is to stack evergreen tropes on top of each other to generate excitement for a launch. They tend to launch in very short bursts with a lot of recovery time. The recovery time and audience building time before and after a launch are even more important than the launch period. Tundras tend to burn through subscribers faster than any other ecosystem because of the hard push of their launches, so they need to be critically focused on audience building during the building period.
We have not released our new findings, but for tundras, they really need to have a secondary ecosystem to create a flywheel for their work, either a Grassland content marketing strategy or a Forest community strategy. Otherwise, they are just a sales funnel with nowhere to send people to build a flywheel.
That’s not what an ecosystem is. An ecosystem is the way you make money for your business. A platform is not an ecosystem. It is all one ecosystem. The twitch thing can be done for any ecosystem. A grassland or a forest as a secondary ecosystem, not a platform.